Email marketing campaigns [closed]

Posted by Bradley Herman on Stack Overflow See other posts from Stack Overflow or by Bradley Herman
Published on 2010-04-07T20:45:48Z Indexed on 2010/04/07 21:03 UTC
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email

We're working on building an email marketing campaign for our company and once again, my boss (designer) and I (developer) are butting heads...

She wants to create one big image for each of these emails and I'm trying to steer her towards using the traditional header-content-footer method so the text within the content will be viewable when images are blocked. Obviously as a designer, she believes in a happy world where 100% of people will open it to see whatever awesome design she made and click to go to our site.

Are there any good statistics or case-studies anyone has seen out there that would help support my stance of design being used to enhance content than design being content?

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